September 24, 2012
A new interior counting system that delivers shopper dwell times and heat mapping for in-store analytics was announced by Chicago-based ShopperTrak, according to a press release.
Retailers in the U.S. and U.K. will have access to the system, which builds on the company's existing Managed Service people counting solution, by adding wireless location technology from WirelessWERXT.
The Managed Service offering will enable retailers to make better decisions based on anonymized foot-traffic numbers and conversion rates at the store, within individual departments and in front of product displays, the announcement said.
"Our customers want more traffic-based insights into what is happening within the store, and our new interior counting system provides just that," said Ed Marcheselli, ShopperTrak chief marketing officer. "Store managers at retail establishments of all sizes can define their in-store counting zones for a more precise understanding of shopper engagement and conversion."
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