Marketing
Apple expanding retail operations, claims report
July 1, 2021
Using a blend of strategies developed during the pandemic year, in which most retail suffered from closures and stay-at-home mandates, Apple Inc. is prepping retail expansion now that COVID-19 restrictions have ebbed.
The strategy going forward, according to a Reuters report, will be in-store events and going beyond the shopping experience at Apple's 500-plus worldwide stores.
One initiative is the "Creative Studios" program, launching in Beijing and Los Angles, which is focused on helping young device users to use the company's products for developing photography, film and music.
"We're looking at this moment right now as a way to really begin again, and begin again in every way," Deirdre O'Brien, Apple's senior vice president of retail and people, told Reuters.
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