News

Is Apple overtaking Google?

The world's top 100 brands are now worth $3.3 trillion to businesses, according to BrandZ.

May 28, 2015

Apple has overtaken Google to reclaim the title of  the "world's most valuable brand" in the 2015 BrandZ Top 100 Most Valuable Global Brands, released this week by WPP and Millward Brown.

Apple has increased its brand value to $247 billion, a rise of 67 percent year on year. Google also grew, achieving a 9-percent value increase to reach $173 billion. Microsoft, now worth $115 billion, is the new No. 3, rising one position witha  value growth of 28 percent.

Though the Apple Watch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple's brand value growth, according to BrandZ.

"Apple continues to 'own' its category by innovating and leading the curve in a way that generates real benefits for consumers," Doreen Wang, Millward Brown's Global Head of BrandZ, said in a statement. "It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable."

The total brand value of the Top 100 now stands at $3.3 trillion, a 14 percent increase on 2014 and a 126 percent growth over the 10 years since the ranking was first launched.