Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
There's been no end of stories lately about retail store closures, layoffs and bankruptcies, but the real story isn't about physical retail dying. It's about evolution and that outlook is very positive.
Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.
Today's omnichannel shoppers have grown accustomed to services and experiences at a whole different level. To borrow a western movie metaphor, most retailers are bringing an old knife to fight cyber wars with Jedi's wielding light sabers.
Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence shows, regardless of reality or economic circumstances, the stories are the same.
Mary Hunt takes aim at retailers by telling Amiable personalities they are all wrong and should become like her, an Analytical. I hate this type of X-files "they" are trying to "do" something to you. See why she's all wrong and why.
Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing, venerable companies sometimes must shake things up.