News

As school starts shoppers still in back-to-school shopping mode

August 31, 2018

As classes start up, shoppers are not done with back-to-school shopping, according to a National Retail Federation and Prosper Insights & Analytics report.

In fact consumers are only half way done as college classes have started and secondary schools begin opening their doors for the fall school year.

"If students aren't in class already, they will be soon, but that doesn't necessarily mean they've finished buying their supplies or new clothes," NRF President and CEO Matthew Shay said in a press release. "There's still more shopping to do, and regardless of timing, the economy is healthy and shoppers are confident and willing to spend."

The survey revealed consumers had completed an average 51 percent of shopping for K-12 school supplies and 52 percent for college supplies. Just 17 percent of school shoppers and 15 percent of college shoppers were completely done, while 21 percent of school shoppers and 23 percent of college shoppers hadn’t started yet.

The research also revealed 66 percent of school shoppers and 69 percent of college shoppers planned to wait until two weeks or less before the start of school to make their final purchases.