Marketing

Ashley awarding ‘best sleep of your life’ customer experience

Provided by Ashley.

June 1, 2023

Furniture and mattress retailer Ashley has launched a "Best Sleep of Your Life" customer experience with partner Tempur-Pedic at select Tampa, Florida stores.

Customers visiting the immersive multi-sensory Hibernation Station will be entered into a contest that will award a Tempur ProBreeze mattress and exclusive after-hours stay experience, according to a press release.

The Hibernation Station is open to the public at the Wesley Chapel and Pinellas Park store locations. The contest runs through Sunday, June 18.

The three-minute demonstration cycles through all the amenities of the new mattress while tapping into four of the five senses: sound (rain, ocean waves, birds chirping), scent (lavender, lemon, ocean), sight (video content of nature-scapes) and touch (feel the mattress).

Guests can also book an appointment with one of Ashley's bedding specialists for a one-on-one testing experience.

"We are so excited to bring Ashley's first-ever immersive sensory experience to life," Kelly Davis, VP of marketing strategy at Ashley, said in the release. "At Ashley, ensuring our customers have an enjoyable and seamless in-store experience is a priority, and through the new Hibernation Station, we are bringing them a unique new way to shop for their next mattress and adjustable base."

Ashley operates more than 1,125 locations in 67 countries.