Marketing

Ashley HomeStore refreshes stores

August 31, 2023

Ashley, a top furniture and mattress retailer, is refreshing its in-store shopping experience.

The strategy comes on the heels of the company officially rebranding from Ashley HomeStore to Ashley, according to a press release.

Ashley stores in the Atlanta, Los Angeles, Orlando, Tampa, and Salt Lake City markets are the first to undergo the refresh and will celebrate their new storefronts with localized events featuring giveaways, free workshops and more.

The refresh is aimed to reflect a modern and elevated consumer experience. The refreshed stores feature an open-concept floor plan, an updated mattress gallery, and new interior design elements.

"We are excited to introduce customers to the all-new Ashley and continue to inspire the love of home! Our passion is to connect customers to the trends of the moment so that you can create rooms worth talking about," Todd Wanek, president and CEO of Ashley, said in the release. "By refreshing our stores, we hope to empower and inspire our customers while keeping 'home' at the forefront of all we do. The new Ashley transcends the mere 'feeling' of home and our customers will find great quality they have always loved but with all new looks and prices."