Technology

Associated Food Stores taps Birdzi to drive personalized engagement, attain advanced customer insight

Photo: Adobe Stock (Al generated)

September 13, 2024

Associated Food Stores, a grocery wholesaler and cooperative, is deploying Birdzi's customer intelligence and engagement platform to provide personalized engagement and gain advanced customer insights across its corporate and independent member supermarkets.

"Early on, we recognized Birdzi's unique ability to enhance AFS' customer engagement and foster loyalty across our network of member retailers," Jason Sokol, vice president of marketing, Associated Food Stores, said in a press release. "The flexibility of the Birdzi platform enables AFS to customize engagement strategies for individual stores, allowing both us and our members to operate with greater efficiency in today's competitive grocery landscape."

The wholesaler will roll out Birdzi's shopper analytics platform, personalized ad, coupon flyers and audience engagement tools first before deploying Birdzi's Visper personalization engine. The platform is expected to be live in time for the holiday season, providing AFS corporate and member locations with capabilities that include:

• Through an automated, AI-driven process, Visper will use AFS' and member retailers' entire store catalogs to strategically generate custom promotional offers for each shopper.
• With invaluable insights into customer behavior and campaign performance, AFS retailers will gain a nuanced understanding of customer responses, engagement and interactions.
• The Birdzi platform comes equipped with the flexibility required to customize strategies and meet the precise needs of each independent AFS member location. Whether evaluating the success of a new promotion or assessing the impact of a pricing strategy, AFS retailers will generate programs fit to their specific goals.

Associated Food Stores was established in 1940 when 34 independent retailers joined together to battle high supplier costs and competition from large chain stores. AFS currently serves nearly 450 retailers across the Intermountain West.