Omnichannel
At-home apparel demand drives Target activewear sales way up
February 8, 2021
Target's activewear brand, All in Motion, is getting embraced by shoppers and has hit $1 billion in annual sales.
The brand, focused on workout and exercise activity, launched a year ago, just before COVID-19 drove a majority of people into their homes and out of offices, schools and restaurants.
Products include everything from clothing, such as sports bras, to yoga mats for men, women and children, and is one of 10 Target brands that saw $1 billion or more in sales in 2020, according to a CNBC report.
"We like to joke about this internally that it's become our guests' favorite work wear, not just workout wear," Jill Sando, Target's chief merchandising officer for style and owned brands, told the news outlet.
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