Marketing

Athlete’s Foot taps Beth Greenfield for marketing post

Adobe Stock

April 3, 2023

Beth Greenfield, who has over 25 years of experience in retail and merchandising, has been named lead merchandiser and buyer for The Athlete's Foot.

Greenfield has worked for top brands including Footlocker, Champion and Puma, according to a press release.

In her role she will also lead the hyper-localization of product offerings to better serve customers and partners.

"For me, it's always been about connecting to the consumer to meet and exceed their expectations. Sneaker culture is part of my DNA, and I am incredibly passionate about being able to connect to this consumer by building 360 head-to-toe product stories that live at the intersection of fashion, sports, music, culture and the local community," Greenfield said in the release.