News

AT&T opens new high-tech store in Chicago

October 2, 2011

AT&T has announced the opening of a high-tech retail store in Chicago's Bucktown neighborhood. According to the company, the store offers a unique way for customers to interact with and shop for a wide array of communications and entertainment services, including a hands-on demonstration area to engage customers and provide a "try before you buy" service experience.

The new Chicago location showcases a wide range of products and services, including the latest in mobile devices such as the Motorola Atrix, the HTC Status, the Samsung Focus and the BlackBerry Torch. Customers visiting the store can test drive various wireless data applications, including AT&T Navigator which provides GPS navigation with turn-by-turn directions, or AT&T Family Map, a family locator service designed to help give parents peace of mind.

"Our new store redefines the sales experience by allowing consumers to test drive our entire portfolio of products and services in an innovative way," said AT&T Illinois Vice President and General Manager Dave Fine. "Our goal is to help people choose the best mix of products and services that meet their individual needs to stay connected everywhere they live and work."

AT&T recently implemented its "Retail Promise" program to ensure that customers have the very best in-store shopping experience, based on their needs. The company uses its own wireless technology to quickly capture customers' comments, and posts this information to a website for store managers to review.