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Attune launches omnichannel tool for fashion retailers

Suite accelerates implementation of SAP Fashion Management, helps fashion brands fast-track integration of wholesale, manufacturing and retail operations for omnichannel.

January 9, 2015

Attune Consulting, a global solutions provider to the fashion and lifestyle industries, has introduced attune Fashion Suite, a set of pre-configured solutions that are deployable in the cloud or on premise. According to the company, the suite enables fashion companies to quickly implement and derive benefit from SAP Fashion Management — a new vertical solution that SAP co-developed with attune to bring wholesale, manufacturing and retail business operations onto a single integrated platform.

The attune Fashion Suite addresses key areas of the fashion business — inventory, cross-channel visibility and allocation. Coupled with attune's cloud deployment model, attune Fashion Suite gets customers deployed on SAP Fashion Management at a fraction of the time and cost, the company said. Fashion companies, in turn, are able to quickly realize the benefits of a unified omnichannel strategy by gaining a seamless, integrated view across their wholesale, retail and manufacturing operations, as well as global sourcing.

"Fashion is about the brand. Consumers engage with the brand on their own terms, and that means the advantage goes to brands and retailers who are most responsive, agile and accommodating," said Marshall Gordon, chief innovation officer at the company. "Attune Fashion Suite provides this advantage by leveraging the combined view and resources of a brand's wholesale and retail sales channels with their supply chain to serve the customer. Delivering this using pre-configured solutions and cloud delivery realizes this goal in less time."