Omnichannel

Australian brand taps NewStore to unified customer experience

Adobe Stock

July 5, 2023

Lorna Jane, an Australia-based activewear brand, is deploying NewStore's mobile-first omnichannel cloud platform across its 107 stores to boost omnichannel operations and provide customers with a seamless and unified shopping experience.

"NewStore is a critical component of our digital transformation strategy and the most forward-thinking, innovative retail platform available today," Peter Clarke, Lorna Jane CTO, said in a press release on the tech project. "We were able to rip and replace our old system and roll out NewStore across two countries and hundreds of locations with a cutover of just one day, which is a remarkable achievement that demonstrates the platform's robustness and scalability."

Sustainability is at the core of Lorna Jane's DNA, and its eco-friendly mindset extends well beyond its clothing. In fact, one of the reasons the brand decided to partner with NewStore is that both organizations believe the future of retail will be paperless and cashless, according to the release. By running its retail business on iOS, Lorna Jane is further minimizing the impact of its environmental footprint.

"Since going live on NewStore, the feedback from our store teams has been overwhelmingly positive. The platform is so intuitive and easy to use that our associates have been able to master it almost overnight," Lorna Jane Clarkson, chief creative officer and founder, Lorna Jane, said in the release. "On top of that, the mobility of NewStore has allowed us to rethink the layout of our stores. We can now remove our traditional cash wraps, creating a dedicated space for fulfilling online orders in-store and modernizing the overall look and feel of our physical brand."

With an iPhone or iPad, Lorna Jane's associates can serve customers anywhere on the store floor. The platform has a microservices, API-first architecture, which allows it to integrate with Lorna Jane's e-commerce platform and enterprise resource planning solution.

As a result, all customer, inventory and order data is available in real-time on the store associates' devices, enabling omnichannel capabilities such as mobile checkout, inventory lookup, store fulfillment, buy online pickup in-store and buy online return in-store.