Technology

Australian sports enterprise deploys Mashgin self-checkout kiosks

Photo: Adobe Stock

February 6, 2024

The Adelaide Oval, a sports ground in Adelaide, Australia has deployed 20 self-checkout kiosks from Mashgin.

It is Mashgin's first sports ground client outside of North America, according to a press release.

The self-checkout kiosks use AI-powered computer vision technology to recognize and ring up food and drink for a faster transaction experience. The median transaction time is under 14 seconds, according to the release.

"We are excited to take Mashgin international with our first sports deployment outside of the US. Fans can now grab a snack or beer and pay in seconds, keeping lines moving and getting fans back to their seats quickly — offering them a superior fan experience," Brandon Scott, head of sports, Mashgin, said in the release.

The kiosks were in trial mode during the recent Australian Football League season. A survey of fans using the kiosks revealed the following:

• 92% of fans stated Mashgin was easy to use.
• 86% of fans over the age of 50 overwhelmingly agreed with the ease of use.
• 84% of fans described the overall experience with Mashgin's self-checkout technology as good or excellent.
• 71% said they prefer Mashgin over traditional checkout with a cashier.

"We want South Australian sports fans to spend less time waiting in line and more time enjoying what's happening on the turf, and the data is already showing that Mashgin's technology is helping us to achieve that," Adelaide Oval CEO Nick Addison said in the release.