Marketing
Australian United Retailers teams with Lobyco to boost loyalty, promotions
September 4, 2024
Australian United Retailers Ltd., a collective of independently-owned supermarkets, convenience and liquor retailers, is teaming up with grocery loyalty program provider Lobyco on a loyalty app and promotions platform.
The five-year partnership will allow AUR to offer localized, personalized member promotions at scale, according to a press release.
With around 90% of Australians enrolled in at least one loyalty program as of 2024, AUR wanted to provide its retailers with a solution to engage better with its customers. The loyalty program is expected to go live in early 2025 to 550-plus stores nationwide.
"AUR is committed to providing exceptional value and experiences to our members," Rick Wight, CEO at AUR, said in the release. "Partnering with Lobyco allows us to leverage their expertise and technology to create bespoke, engaging and personalized experiences for our collective customers. We look forward to the exciting opportunities this partnership will bring."
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