News

AutoZone using iPads at the shelf

June 21, 2012

Fastrak Retail and OSRAM SYLVANIA Inc.'s Automotive Division are using iPads and their latest custom Headlight app to provide store personnel and shoppers an easy-to-use touchscreen kiosk, at-the-shelf, in select Eastern AutoZone stores, according to a press release. The shelf-ready iPads and a commercially hardened version of the Headlight for iPad app assists SYLVANIA Automotive customers with selecting and replacing their automotive light bulbs for almost every American make and model car manufactured between 1958 and 2011. The app not only provides bulb look-up, but also how-to videos, product information and comparisons to help customers make decisions at the point of purchase.

The hardware is secured, and the software has been locked down to prevent accessing the device to play games or music, or browsing the Internet.

Mobile device management and backend analytics are managed and monitored by Fastrak Retail's Mobile Division centralized Customer Service, which maximizes up-time with little-to-no need for field service personnel beyond the initial installation.