News

Avery Dennison opens retail design center in Germany

March 28, 2011

Avery Dennison's Retail Branding and Information Solutions (RBIS) group announced it has opened its first Europe-based Customer Design and Innovation Center.

At the center, which is based in Sprockhovel, the group also introduced enhanced capabilities for the apparel industry in design, high definition graphic embellishments, sustainable packaging, and RFID-enabled inventory and loss prevention solutions.

The new center incorporates into one location a state-of-the-art design workshop and a simulated global supply chain, where leading apparel retailers, brands and manufacturers can create custom solutions — from inception to the retail sales floor. Complete with its own demonstration apparel brand, UNITI, the center will primarily serve Avery Dennison's European customers in the global apparel and footwear industry.

"This center gives Avery Dennison a strong platform to partner with customers and help them elevate their brands at retail and accelerate performance at all points along the complex global supply chain," said Shawn Neville, group vice president of RBIS. "In the fast-paced, ever-changing global apparel market, speed, flexibility, creativity, and collaboration are keys to success, and the primary goal of our center is to support leading apparel retailers and brands."

Avery Dennison RBIS, which generated $1.5 billion in net sales in 2010, is a global leader in apparel and footwear labeling, packaging, price ticketing, brand protection and RFID-enabled inventory solutions. At the center opening — signaled by the wave of a handheld scanner across an RFID-enabled ribbon — the company also introduced new offerings designed to leverage Avery Dennison's leadership and investments in material science, high-speed digital printing and information technology.