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Back-to-school shopping will see an increase this year, reveals survey

July 31, 2018

Consumer confident, the federal tax reform and technology are cited as the reasons consumers are likely to spend more this year on back-to-school shopping.

The predicted family spend should be an average of $730, with consumers in the northeast spending the most, according to the 2018 Brand Keys Back-to-School survey.

The survey predicts a 2 percent increase overall compared to last year, with the biggest increase happening in department stores.