News

Banana Republic, Athleta launch BOPIS

October 7, 2019

Customers of Banana Republic and Athleta can now buy online and pick up in-store at all U.S. stores.

"In a competitive retail environment, it's more important than ever to meet the customers wherever and however they like to shop," said Steve Peters, senior vice president of Banana Republic Global Stores, said in a company blog post. "We're very excited to add BOPIS to the options for purchase and pickup together with Athleta to make it easier for busy customers to be in and out and on their way."

The brands conducted a pilot before the official launch and store teams that  participated reported add-on sales when customers came into to pick up their orders. Customers can also use the BOPIS service at Old Navy.