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Banana Republic taps Postmates for on-demand delivery

Photo by istock.com

February 21, 2020

Fashion retailer Banana Republic is partnering with Postmates to provide customers free on-demand delivery in New York City and southern California.

It's part of the brand's buy online, pick up in store strategy. Customers can shop online and pick up the items "in a flash," according to a press release. The delivery will be free if it falls within the company's delivery radius.

"We are excited to introduce this partnership with Postmates as we continue to offer our customers convenient ways to shop," said Mary Alderete, Banana Republic CMO, in the release. "Our customers are curious, connected and out in the world and we’re offering them a modern retail experience. Same-day delivery is a natural next step for us as we're seeing continued success with our Buy Online Pick Up In-Store program."

"Our delivery as a service product is growing quickly, in fact it's grown more than 300% year over year," said Vivek Patel, COO, Postmates, in the release. "With clothing orders up 60%, we know that more retailers will be looking to Postmates to provide convenience through delivery to their customers. We are thrilled to partner with Banana Republic to meet the demand of consumers as they evolve the way they shop."