News

Barnes & Noble College launches social commerce platform

May 5, 2011

Barnes & Noble College, an operator of campus bookstores and a wholly owned subsidiary of the bookseller Barnes & Noble, Inc., has announced the launch of a social commerce platform.

The campus retailer integrated the social networking features of its more than 500 campus bookstore Facebook pages with its e-commerce websites, creating social shopping experiences and expanding the company’s social media and communication capabilities.

“At Barnes & Noble College, we are dedicated to bringing our campus partners ‘what’s next’ in the education retail industry, and our launch of social commerce is just the latest example,” said Max J. Roberts, president of Barnes & Noble College. “Combining our retail excellence with a deep understanding of student and university trends, we are delivering innovative solutions that are transforming our college bookstores and the student experience.”

From this social commerce platform, students now can “like” the products they buy from the bookstore and show their friends what they have purchased (or would like to purchase), thereby recommending the products to their peers.