News

Barnes & Noble food and drink strategy not doing well

September 21, 2018

A plan hatched two years ago to lure and engage with book lovers via food and drink isn't faring as expected for Barnes & Noble.

The bookseller, according to a QZ report, reports that its restaurant strategy is tanking and success is not on the horizon. B&N Chairman Len Riggio, according to the report, calls it a "very mixed bag," in terms of results.

"We have no experience in the hospitality area. Things like controlling food costs or payroll costs are not in our DNA," he stated during the company's recent earnings report, according to QZ.