Marketing

Batteries Plus advances Atlanta expansion

Provided

February 14, 2023

Batteries Plus has opened its two latest locations in the Atlanta area, with stores in Tucker, Georgia and Covington, Georgia.

The store launches are the seventh locations to open in the area since 2021, according to a press release.

The Tucker and Covington Batteries Plus locations are operated by Patrick Schmalz, the director of operations for Irish Plus LLC., a franchisee of Batteries Plus.

Schmalz got his start with Batteries Plus in its corporate office when there were just four stores in the U.S. Schmalz has partnered with Irish Plus LLC, a family-owned company, which will now have 11 Batteries Plus locations in its portfolio.

"Batteries Plus of Covington and Tucker will meet the immediate need for those that need repair for devices, quality products in-stock and same-day services," Schmalz said in the release. "Our local team of experts will be there to help provide a memorable experience that is readily accessible to residents, local businesses and more to meet their demand for a quick and efficient shopping experience, conveniently located in their neighborhood."

Founded in 1988 in Green Bay, Wisconsin, Batteries Plus is the largest and fastest-growing battery, light bulb and smartphone/tablet repair company.

"The new Batteries Plus locations will be excellent additions to our Atlanta market," Scott Williams, CEO of Batteries Plus, said in the release. "We are excited for Patrick, Brook and the entire Irish Plus LLC team who continue to grow within their community and provide our products and services to their neighbors in both Covington and Tucker."

As Retail Customer Experience reported, the brand is on a mission to enhance the customer experience by reinventing the online shopping experience, fostering deeper relationships with customers and boosting e-commerce operations with the goal of being the leading omnichannel retailer in the industry.