Marketing

Bed Bath & Beyond launches 3 private label brands

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June 3, 2021

Home goods retailer Bed Bath & Beyond is launching three private label home brands called Our Table, Wild Sage and Squared Away.

That makes for six new brands in the past five months, according to a Yahoo Finance report.

The strategy, according to CEO Mark Tritton, is all about the company's revitalization goals which include investing up to $1.5 billion over the next three years.