Customer Service

Bed Bath & Beyond names first chief customer leader

Photo by istock.com

November 8, 2021

Retailer Bed Bath & Beyond has announced its first-ever chief customer leader.

In the newly-created role, Rafeh Masood will oversee both digital and brand roles including the consumer experience and customer support, according to a Wall Street Journal report.

Masood previously served as the retailer's interim chief brand offer and chief digital officer.

The company also announced the formation of a digital marketplace that will let other brands sell products on its e-commerce platform and is partnering with the Kroger grocery chain to sell Bed Bath & Beyond products on Kroger's e-commerce site starting next year and in stores sometime later in 2022.