News

Belk taps Oracle to transform its operations

June 27, 2011

Belk, the nation's largest privately owned mainline department store, has selected Oracle Retail Merchandising System to transform its business operations and enable a "seamless, non-channel view" of the brand whether shopping in stores or online, the company said in a press release.

The implementation of Oracle Retail is part of a larger company-wide initiative in which Belk is revamping or replacing core processes and operations supporting its e-commerce site and 304 stores in 16 Southern states.

Belk expects to use the Oracle Retail applications to develop next generation practices across its core merchandising operations, creating a foundation that will allow the business to better sense and respond to customer demand through improvements in allocation and replenishment.

The IT transformation coincides with a major rebranding campaign and establishes a technology foundation that will enable the retailer to optimize performance and embrace new business opportunities. Belk selected Oracle based on long-term partnership potential and experience in the retail sector.