News

Best Buy announces its plans for 2011 holiday season

September 27, 2011

Best Buy has launched its holiday season by announcing a collection of offers that delivers what people say they want most from a retailer: competitively priced products, multi-channel convenience and selection, and service pre- and post-purchase.

"We've devoted the past year to collecting insights from our customers and employees around the ideal holiday shopping experience," said Brian Dunn, chief executive officer of Best Buy. "They've helped us define what a 'hassle-free holiday' should be, and that's why we've combined a competitively priced and hot product selection with customer support in every channel, and removed loopholes like re-stocking fees. During this important holiday selling season, we're confident we have the people and tools to match you with the perfect gift."

Some of the promotions the company announced include free Geek Squad support for all purchases through January 1, the addition of 15,000 seasonal customer service employees, and no restocking fees on returns.