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Bigcommerce launches real-time analytics platform for retailers

Bigcommerce Analytics delivers information such as best-selling products, popular categories, average order value (AOV), purchase funnel analysis, abandoned carts, category-level merchandising and customer acquisition insights.

September 30, 2014

E-commerce provider Bigcommerce announced it has launched a new real-time analytics solution that it says removes the guesswork from running an online business. According to the company, Bigcommerce Analytics takes capabilities previously only available to large enterprises and provides them at a cost-effective price point for small- and medium-sized merchants.

Bigcommerce Analytics delivers information such as best-selling products, popular categories, average order value (AOV), purchase funnel analysis, abandoned carts, category-level merchandising and customer acquisition insights.

"With Bigcommerce Analytics, I can track customers individually at the user-level – something I couldn't accomplish with Google Analytics," said Paul Yoo, president and COO of U.S. Patriot Tactical. "This will help U.S. Patriot Tactical build stronger relationships with customers and improve our level of service."

Bigcommerce Analytics is currently in beta with general availability expected in October.