Marketing

Birdzi launches Journey for grocers, retailers aiming to drive personalization

Photo: Generated by AI. Adobe Stock.

January 22, 2026

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Birdzi has unveiled Journey, a tool that enables grocers and retailers to deliver real-time, behavior-based offers to drive smarter customer engagement.

The solution connects retailer shopper data with Birdzi's personalization capabilities to help retailers automatically deliver customer promotions, according to a press release.

"As a retailer with over 30 years of experience across various companies, I can confidently say that Birdzi's Journey solution is a game-changer," Ron Bonacci, an industry consultant and owner of REB Enterprise, said in the release. "It truly surpasses any past technology, enabling retailers to make swift, automated and results-driven business decisions. Furthermore, its rapid implementation allows for remarkable achievements far beyond what older technologies could offer. Growing sales and profits is a core retailer goal, and Journey is instrumental in achieving that success."

Journey also allows grocery retailers to collaborate with CPG partners to support and strengthen retail media efforts.

"Hampered by the limited data brands can receive from their retail partners, Journey was designed to break down existing barriers to provide true personalization and outreach," Shekar Raman, CEO and co-founder, Birdzi, said in the release. "Journey allows retailers to move from data to insights to action faster in a way that is highly measurable and targeted, effectively bringing intelligent automation to brand and category building."