Blockbuster tests cappuccinos, children's play areas

Display & Design Ideas: Dallas-based Blockbuster Inc. has begun testing new concepts, including the option to buy a cappuccino or fountain drink, offering new technology for watching movies, reading books or shooting video, renting movies as early as 6 a.m., and in-store entertainment such as 62-in. screens or free Wi-Fi. "I'm a big believer of the physical relevance of a store," said Jim Keyes, CEO of Blockbuster. "People like to shop, whether it's in a Neiman Marcus or a Blockbuster. But we need to change our stores to become a destination for entertainment."

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