News

Bond launches CPG mobile loyalty app SynapzeSHOP

New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

February 11, 2015

Loyalty marketing agency Bond Brand Loyalty has announced the launch of SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.

According to the company, with SynapzeSHOP, brands can offer consumers a convenient, personalized, branded mobile loyalty and rewards experience. SynapzeSHOP integrates a complete set of loyalty features with in-the-moment, location-based offers and messaging. Through this customizable, branded app, consumers can shop, scan receipts and earn valuable rewards such as points, cash, gift cards and other forms of recognition for purchase and non-purchase activities.

"With mobile usage and adoption at record levels, the game has changed when it comes to building share of basket and brand loyalty," said Bob Macdonald, president and CEO of Bond Brand Loyalty. "In the highly competitive CPG marketplace, this solution opens up new growth opportunities for brands that need to differentiate, more tightly connect with empowered consumers and quickly embrace digital transformation."

Features of SynapzeSHOP include:

• Collect Powerful Data– Brands have direct access to — and own — purchase, payment, competitive and store-level data to optimize promotional strategies and deepen consumer relationships.
• Build Loyalty – A white-label solution allows users to create direct-to-consumer engagement, offers and personalized content at home, on the go or in-store with geo-location and iBeacon technology.
• Lead the Category – Drive trial, growth and build share-of-basket opportunities with valuable data to optimize shopper marketing campaigns and strengthen retailer relationships.

Macdonald added that back-end receipt scanning, processing and purchase validation technology is handled by Snipp Interactive, a provider of marketing promotion solutions.