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Book retailer ERNSTER adds 'Scan2Order' shopping feature

ERNSTER - l'esprit livre, Luxembourg's largest book retailer, has installed a new "Scan2Order" feature.

November 6, 2014

ERNSTER - l'esprit livre, Luxembourg's largest book retailer, has installed a new "Scan2Order" feature. Developed with cross-channel payment solution Yapital, the feature enables instant purchases from advertising media such as billboards, newspaper/magazine advertisements or product catalogues, whether in-store, in shop windows or on the street.

According to the companies, ERNSTER - l'esprit livre customers simply open the Yapital app on their smartphones, scan the QR code on the relevant in-store or external advertising material, and have the latest bestseller delivered directly to their doorstep. The companies noted that buying via Scan2Order effectively bypasses the checkout line and gives customers the ability to buy an item within seconds, even after closing time.

"ERNSTER - l'esprit livre understands the great potential of mobile payment, and I am very pleased that they have decided to premiere the Scan2Order feature here in Luxembourg," said Nils Winkler, CEO of Yapital. "As the Christmas shopping season approaches, this feature is a great way to enjoy the excitement of the crowds without enduring the headache of the queues. Point-and-purchase retail is not a thing of the future, it is happening right now."