News

Borders announces in-stock guarantee for the holidays

November 2, 2009

Borders today announced its new "In-Stock Guarantee," which promises that if a customer's desired item cannot be found in-store, the company will ship it from Borders.com with no shipping charge.

The program covers all products sold by the company, not just books.

"Our goal is to have every single customer leave our stores happy this holiday season," said Mike Edwards, executive vice president and chief merchandising officer for Borders. "We have stocked our shelves to the rafters. As a result, we hope to have exactly what customers are looking for among the hundreds of thousands of items we have in stock, but if there is something we don't have on the shelf, we are going to get it in their hands within days, and pay the shipping costs."