November 1, 2013
Casa Pernambucanas, a leading home goods retailer with more than 250 stores in southern and midwestern Brazil, has implemented Oracle Retail Merchandise Planning and Optimization and Oracle Retail Supply Chain Planning and Execution solutions to help drive profitable growth online and in stores.
The Latin American retailer expects the improved operations to help increase its gross margin dollars by as much as 7 percent while helping to reduce inventory by 1.5 percent to 3 percent and maintaining a lower cost of ownership for its IT systems.
Casa Pernambucanas is using the Oracle Retail solutions to gain better visibility into item performance and consumer demand, equipping business teams to target brand and product assortments to meet the needs of customers at its stores in southern and midwestern Brazil.
To make the best use of inventory investment and improve revenue and margins, Casa Pernambucanas is leveraging Oracle Retail Allocation to standardize allocation processes across business groups and to help ensure optimal merchandise placement.
The retailer implemented the Oracle Retail systems as part of a larger business transformation in which the company is replacing homegrown legacy systems with an open, integrated and scalable technology platform that will help lower total cost of ownership and support growth across multiple retail channels.
"The Oracle Retail system combines world-class merchandising processes with the unique functionality we require," said Marcelo Ubriaco, CMO at Casa Pernambucanas. "By integrating processes, end-to-end and across channels, we have greater overall insight to critical performance drivers, and we can manage success at the item, brand, store and e-commerce level."
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