MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board, year-over-year increases in traffic, revenue, conversion, add-to-cart and average order sizes, according to the company.
July 30, 2014
MarketLive has announced the results of its Performance Index report for Q2 of 2014. The index report signaled a strong retail economy with across-the-board, year-over-year increases in traffic, revenue, conversion, add-to-cart and average order sizes, according to the company.
Among these positive performance results reported by MarketLive’s customers, brick and mortar retailers stood out with an impressive 59 percent revenue gain. Another highlight was mobile share-of-revenue growing 335 percent faster than it did in Q2, 2013. While total revenues generated from smartphones and tablets are just below 20 percent of total, that share continues to increase and 39 percent of all e-commerce site traffic comes from shoppers searching on their mobile devices (even if they do not complete their transaction there).
"Our latest Performance Index results illustrate how agile and tech-savvy our merchant customers really are at innovating their e-commerce strategies, and how willing consumers are to adopt new paths to purchase from their mobile devices," said Ken Burke, founder and CEO of MarketLive. "Brick and mortar merchants should be exploring different ways to showroom and to accommodate online and offline shopping behavior, and all merchants should be preparing now for the holiday season by optimizing their websites for mobile."
MarketLive’s Performance Index Vol. 25 details year-over-year online retailing performance among its omnichannel commerce customers. The survey results are broken out by retail sector and key performance metrics including average customer visits, average order size, conversion rates, and more. The report also tracks path to purchase and cart abandonment data and offers online retailing tips and best practices, based on the real-world buying behavior of millions of online consumers.
Other highlights from the Q2 Performance Index report include:
