News

Brightstar launches services suite for wireless retailers

March 22, 2010

Brightstar Corp., a global services company providing supply chain solutions and value-added distribution to the wireless industry, has launched a new customer-centric Retail Services division to support wireless companies throughout the United States and Canada.

Brightstar's new division focuses on four critical areas to help generate demand for wireless devices: E-Services, Retail Marketing Services, Device Management & Customization and Business Intelligence. Each service area consists of a dedicated team of specialists and IT architects, in product management and development, who work with business partners to develop solutions that help wireless companies be responsive, agile and targeted in the marketplace, according to a press release.

"As part of our ongoing work over the past several years with key players in the wireless industry, including operators, retailers, manufacturers and other partners, we developed service offerings that ultimately provided us with invaluable insight into the business triggers that can boost wireless product sales and enhance overall consumer shopping experiences," said Patrick Stokes, president and chief operating officer of Brightstar U.S.

Highlights on each of the Brightstar services that help wireless companies increase their speed to market and serve their customers better include:

• E-Services: Focused on speed and market-driven execution to enable customers' multi-channel strategies through the development of innovative Web-based and product driven technology services such as e-commerce, point-of-sale software and virtual inventory solutions.
• Retail Marketing Services: Increases sell-through velocity of the wireless category at the point of sale with customized retail solutions such as in-store services, category management, marketing and promotions, as well as merchandising consulting and packaging services.
• Device Management & Logistics: Delivers points of differentiation through product customization and operational efficiency through services such as device customization, fulfillment, forward and reverse logistics and a specialized focus on green supply chain services.
• Business Intelligence: Captures market data and trends, point of sale intelligence, and product performance information that help business partners make smarter and faster decisions with consulting services and market know-how captured from serving more than 55,000 points of sale in the United States. 

According to the company, Brightstar is the largest wireless supply chain organization in the United States and operates one of the largest distribution and logistics services infrastructures for wireless communications devices globally, with facilities in more than 45 countries.