Brookshire Grocery partners with Spire to leverage shopper card data

In an effort to enhance its ability to leverage shopper card data, Brookshire Grocery Co. has partnered with analytic services firm, Spire.

"We have partnered with Spire to gain even more insights about our shoppers," said Rick Ellis, senior vice president for Brookshire. "Combining our data with Spire's resources should enable us to better serve our consumers."

Spire is partnering with a network of regional retailers by providing them with analytic and technical resources that help them significantly improve the insights generated from shopper card data, both inside their organization as well as with their vendor partners.

Spire's Loyalty Panel combines the shopper data from their retail partners to provide significant insights into consumer behavior. Spire's manufacturer partners have leveraged the Loyalty Panel to identify key consumer trends, evaluation of the consumer impact of various marketing levers as well as collaboration with retail partners using their shopper data and customer segments.

Brookshire Grocery Co. has more than 150 supermarkets operating in Texas, Louisiana and Arkansas under four distinct banners: Brookshire's Food Stores, Super 1 Foods Stores, Olé Foods, ALPS (Always Low Price Store).