News

Brown Shoe adds Trusonic music service

April 6, 2009

LA JOLLA, Calif. — Fluid Music Canada's Trusonic Inc., a provider of Internet-delivered music and messaging services for retailers, announced that Brown Shoe Co. Inc., through its Brown Group Retail Inc. and Brown Shoe Co. of Canada LTD divisions, will deploy Trusonic's in-store music and messaging solution to approximately 1,300 locations throughout the United States and Canada.

"Trusonic has consistently demonstrated its ability to design and implement in-store audio programming that complements and articulates the values of some of the leading brands in retail," said Lorne Abony, chief executive of Trusonic. "We are delighted to be partnering with Brown Shoe, and today's partnership announcement further underscores Trusonic's value proposition to major retailers."

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic has the largest library of major label and directly licensed artist music from which to create custom music programming for its clients. Trusonic has delivered and validated through reports the delivery of over 1 billion in-store and on-hold messages across its audio network.