Customer Service

Buc-ee’s traffic tops 210M annual trips

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September 2, 2026

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Convenience and fuel retailer Buc-ee's has hit a big benchmark — ore than 210 million annual trips, according to a Numerator report.

The retailer has more than doubled its traffic since 2019, building a loyal following around its store experience. Yet the retailer's household reach is stalling, having slipped from 33.5% in 2025 to 33.3% in the latest 12 months. About 45 million U.S. households are visiting the chain annually, according to the data.

With regard to its store experience, the retailer attained a 90 net satisfaction score with two-thirds (66%) of shoppers reporting a pleasant store environment and 51% viewing it as a good value.

Numerator tracks longitudinal purchase behavior from 200,000 U.S. households across more than 44,000 retailers, capturing over 110 million transactions annually.