News

Cabela's selects Cartera Commerce to power new rewards shopping network

July 19, 2011

Cartera Commerce, a provider of multi-channel merchant networks and performance advertising solutions, and Cabela's, an outfitter of hunting, fishing and outdoor gear, today announced the launch of Cabela's CLUB Bonus Points Network, a new rewards shopping network featuring valuable online and in-store merchant offers for Cabela's CLUB Visa members.

Powered by Cartera's transaction marketing platform and the industry's largest merchant network, the new program will enable more than two million Cabela's CLUB Visa members to automatically earn bonus points on their cards just by shopping with online, in-store and local retailers.

"Our Cabela's CLUB Visa card has been highly successful in driving exceptional customer loyalty by rewarding customers for purchases at Cabela's and everywhere Visa is accepted," said Scott Wanetka, vice president of marketing, Cabela's CLUB. "However our research revealed that our members wanted new ways to earn points faster to redeem for free gear at Cabela's. As we began searching for the right partner to power our new Bonus Points Network, our primary requirement was high-quality merchant offers from top-tier brands that match our customers' lifestyles and complement the Cabela's brand."

To use the new Cabela's CLUB Visa Bonus Points Network, CLUB Visa members simply sign in to their CLUB Visa account and visit the Network to shop hundreds of popular retailers online, or use their CLUB Visa at any one of the Bonus Points Network's in-store retailers.

With Cartera's large merchant network, Cabela's CLUB Visa members have opportunities to earn additional bonus points toward free gear at Cabela's no matter where they shop on the Network. In return, merchants participating in the Cabela's CLUB Bonus Points Network have the opportunity to market targeted, trackable deals to Cabela's two million loyal CLUB Visa members and measurably increase sales and customer acquisition.