December 2, 2019
Smart & Final, a California-based retail grocer, has launched redesigned e-commerce portals to provide shoppers, as well as business clients, an integrated and customized shopping experience.
The grocery chain partnered with Mercatus, a digital commerce platform serving the retail and grocery sectors, in the redesign of SmartandFinal.com and Business.SmartandFinal.com, according to a press release.
The effort also involved participation from a network of partners, including AgilOne, Flipp, GK Software, InfoSys, Shipt, Tata Consultancy Services and TForce.
The revamped online shopping experiences engage shoppers through multiple touchpoints and customers now have faster access to weekly digital flyers and coupons, shoppable recipes and meal planning, customized shopping lists, dietary preferences, payment and delivery options, all within the retailer's branded web and mobile apps.
Smart & Final also now offers delivery orders via Mercatus Dispatch, a last-mile delivery solution that seamlessly connects Smart & Final household shoppers and business customers to a host of third-party delivery providers.
"The ability to grow our digital offering, while maintaining direct contact with our customers, is essential," said Ed Wong, executive vice president, chief digital officer, Smart & Final, in the release. "As we continuously strive to maintain a lasting relationship with our shoppers, partnering with Mercatus and other platform partners is the logical next step toward enhancing and ultimately owning our e-commerce experience. With the Mercatus platform, we believe that our online experience will serve the evolving needs of our valued customers."
Smart & Final also plans to use Mercatus platform capabilities to offer shoppers a bilingual English and Spanish shopping experience.
