Omnichannel

Carhartt names Tara Roemke as merchandising VP

June 12, 2023

Tara Roemke has been named VP of global merchandising for Carhartt, a family-owned workwear brand.

With more than 20 years of product management and merchandising experience at some of the world's largest apparel brands, Roemke will serve as the general manager of Carhartt's men's and Carhartt Company Gear (uniform B2B and personal protective equipment businesses). She will report to Susan Hennike, Carhartt's chief brand officer, according to a press release.

In her role, Roemke is responsible for growing and developing the men's workwear and PPE product strategies, while identifying marketplace opportunities to meet the current and future needs of Carhartt consumers and hardworking people across the globe. She will lead the men's merchandising team, and collaborate cross-functionally with the product, brand and strategy teams, and all business units, to ensure each season's product assortment and key stories are brought to market.

"Tara has an impressive track record of developing and implementing strategic product plans that authentically reach diverse audiences to drive business," Hennike said in the release. "We are so pleased that she is bringing her expertise to Carhartt and will grow our men's category and our PPE business in new ways while delivering the premium, durable workwear that our consumers depend on each day."