May 23, 2013
Technology provider Esri and its partner company Galigeo announced the implementation of an enterprise-wide marketing solution for the Carrefour Group, a global retail group with nearly 10,000 stores.
The Geodashboard solution incorporates ArcGIS and enhances existing enterprise business intelligence, according to a news release. Carrefour staff is guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimizes direct marketing activities and enhances store performance through a better understanding of sales territories and customer needs, according to the release.
Galigeo's Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:
"Galigeo is transforming the way companies implement marketing and sales performance applications within BI and other enterprise systems," said Simon Thompson, Esri director of commercial solutions. "Location analytics is enabling a more refined and deeper understanding of how to improve marketing and other store-level operations. It enriches data for a more intimate understanding of customer relationships, behavior and needs."
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