News

ChannelAdvisor announces expanded presence in global online marketplaces

September 26, 2013

The e-commerce solutions provider ChannelAdvisor has announced its 2013 Autumn Release, which introduces new technology to simplify cross-border trade and cross-channel e-commerce, the company said in a news release.

With the Autumn Release, ChannelAdvisor gives its retail clients access to millions of potential new customers around the globe through support for Tesco in the U.K., Best Buy in the U.S., as well as Amazon China and Amazon Japan. To further support its expanded international offerings, ChannelAdvisor is now available in French, German, Portuguese, Chinese and English.

"The goal of this year's Autumn Release is to further break down the boundaries of countries, devices, time zones and channels, bridging the gaps of commerce expansion and cross-border trade for online retailers," said ChannelAdvisor CEO Scot Wingo. "To do this we've added support for more international marketplaces and enhanced support for mobile and tablet devices. E-Commerce expansion just got a whole lot easier. Additionally, we've provided better performance data that allows customers to take immediate action to improve online sales."

ChannelAdvisor is also offering a set of features to understand, manage and automate Google Enhanced Campaign performance across devices, which Wingo said will make it easier for retailers to target and automate mobile paid search.

To further help customers grow and optimize online sales, ChannelAdvisor also introduced Actionable Retail Insights for Amazon, eBay, Google and Bing. With Actionable Retail Insights, ChannelAdvisor's platform offers recommendations designed to help retailers bolster business with specific actions that retailers can take to improve offers, price and more, the company said in the release.

"Using Actionable Retail Insights, we've been able to identify more than 100 possible products that make sense for us to sell on Amazon," said Cleanboutique.com Manager Rigel Barros. "It's no longer a guessing game. We now have an intelligent way to identify inventory opportunities within minutes through the ChannelAdvisor platform, and we can sell what we know people want."

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