News

Clothing retailer aims to make shopping more fun for men

April 24, 2017

A male clothing retailer is striving to make shopping more fun for male customers, providing sports viewing and whiskey sipping for those shopping for new duds.

Retail brands Q Clothier and Rye 51, which will open a new shop in Clearfork, Dallas this fall, will provide the biggest fabric library for men's suits and shirts as well as more casual denim wear with the two distinct brand shopping areas connected by a whiskey bar, according to a Star Telegram report.

The brands fall under the retail umbrella of Q Fifthy One, which has locations in Dallas, Houston, Tulsa, Oklahoma City and Atlanta. The whiskey aspect, according to the report, is part of the company's goal to create a unique atmosphere for male shoppers not keen on mall browsing.