News

Club Monaco going pop-up in a big way

June 7, 2018

The Ralph Lauren brand Club Monaco is going pop up in a big way, with three events at its New York city flagship store since late 2017.

The pop-up events, according to a Digiday report, are open for several months and offers items typically not found in the brick-and-mortar Club Monaco stores.

"The pop-ups bring in something new and fresh," Kerri Clark, global director of public relations and marketing at Club Monaco, told Digiday. "Because these switch out every three to four months, it's an added reason to come back to our space."