News

Coast taps Aptos to enhance website

September 5, 2017

Apparel retailer Coast's new website, developed by Aptos, boasts new modern features, including large retina display product images and an enhanced digital brand experience.

Coast deployed Aptos Digital Commerce to provide a seamless shopping experience, according to a press release. The commerce platform eliminates the need to manage and support separate mobile and desktop sites. Customers, many of whom are using mobile and tablet devices, can save baskets and retrieve them across multiple devices, according to the release.

"We're absolutely delighted with the new site," said Andrew Skinner, managing director at Coast, in the release. "It perfectly captures the beauty and modernity of the Coast brand. It has been an ideal project for us and I can't speak highly enough about how well the two teams interacted to deliver this great outcome. Coast is committed to streamlining our retail systems and processes to provide a more seamless experience for customers so she can shop when, where and how she wants to. We have ambitious growth targets and recognize that Aptos is the right partner to support our long-term success."