News

Confirmit names Howard Lax as CX consulting leader

November 29, 2019

Howard Lax has been named principal director, CX consulting, at Confirmit, which provides software-as-a-solution for multi-channel customer experience, employee engagement and market research.

In his role Lax will support client efforts on design, development and implementation of customer experience strategies and vision, according to a press release.

Prior to joining Confirmit, Lax served as vice president, customer experience practice lead for Directions Research and held consulting roles with Kantar TNS, Harris Interactive, ORC and GfK Custom Research.

"I am eager to bring a new perspective to the table, leveraging my experience and Confirmit's wide array of services to help drive real change and better business outcomes for customers," said Lax in the release.

"Adding a highly knowledgeable industry veteran to our team solidifies our commitment to providing our clients with access to talented consultants that can help their CX programs drive real business success," said Chris Brown, vice president of global consulting, Confirmit, in the release. "Our consulting services ensure our technology can drive real insight and change. Howard's expertise in customer and employee experience will help our customers further leverage our solutions to differentiate themselves from competitors."