News

Consumer dry cleaner debuts media campaign on interactive holographic POS displays

April 6, 2018

Dryel, an at-home dry cleaner, is running a national media campaign on the Provision Interactive media network to increase purchases at point of sale, according to a press release. The campaign will run for 90 days. 

Provision's patented 3D holographic display and 2D interactive touchscreens are deployed at retailers nationwide, including through Coinstar kiosks at supermarkets. Consumers can access product information, promotions, rewards and coupons through the displays.  

"We were struck by the innovation of the Provision 3D holographic displays and believe it will enable Dryel to stand out in the retail environment," Laura Ibarra, marketing manager at Dryel, said in the press release. "We look forward to engaging our customers in a new way, while simultaneously supporting the exciting new package launch of our upgraded at-home dry cleaning product."