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Consumers all in on visual search technology
January 30, 2020
More than half of consumers, seven in 10, who are aware of visual search technology are likely to try it and four in five visual search users have made purchase decisions or engaged with brands because of social media.
Those are top findings from a study released by National Research Group on the use of visual search as a consumer discovery tool, according to a press release.
The study, "Visual Search: A Disruptor for Retail, Social and Beyond in 2020," stated there is strong demand for more intuitive ways to find inspiration and information, and an significant opportunity for visual search to offer brands a virtuous circle between shopping and sharing.
"The high level of consumer interest in visual search as a discovery vehicle surfaced very strongly as a part of this research, with eagerness to use this tool as a prompt for both online and offline experiences," said Ben Rogers, president, platform and technology clients, National Research Group, in the release. "The challenge for marketers will be helping consumers surface what they are looking for effortlessly, immediately, and accurately. Leveraging the power of AI to accomplish this will be critical — the hunger for enhanced experiences around discovery."
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